The Situation

Golden Mechanical, an A/C and heating company based in Arlington, TX, was seeking to attract more clients to boost their business. To achieve this, they contacted PostcardMania for help with their direct mail marketing strategy.

The Solution

PostcardMania designed a series of postcards to target consumers, which included the following features:

  • A professional and eye-catching design
  • A QR for easy access to the website
  • A number of offers to choose from (FREE estimate, $59 Tune-up special, 15% senior citizens & veterans, and a discount off an Air Quality System
  • A clear call-to-action to encourage recipients to contact them for their A/C and heating needs

Golden Mechanical mailed 3,000 postcards in three separate mailings to their target audience, which included married single-family homeowners aged 28-75, who lived in their home for 5+ years, with an income of $100k-$125k, and a home market value of $150k+.

The Results

They generated $16,000 in revenue!

This campaign was a great success, they received some fantastic results!

  • 11 responses
  • 8 converted responses
  • $16,000 in revenue generated
  • Since they invested $3,163 in this campaign, their ROI comes to 406%

Golden Mechanical continues to mail postcards with PostcardMania to sustain and grow their client base.

Interested in launching a similar campaign for your business? You won’t regret getting started with a marketing consultant who specializes in creating direct mail campaigns for A/C, heating and HVAC companies to grow business!

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