Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

What is bulk mailing?

Updated on March 20, 2026 by Joy Gendusa

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Bulk mailing — also called bulk mail or commercial mail — is when a business sends a large volume of mail pieces at once to qualify for discounted postage rates.

So instead of mailing 200 postcards one by one at full First-Class price, you prepare and send thousands of pieces together under special postal guidelines, and you pay less per piece.

For small businesses, this is where direct mail becomes powerful and affordable.

Our complete bulk mailing guide will walk you through the process from inception to execution:

PART 1: Why Should I Do Bulk Mailing?

PART 2: How Does Bulk Mailing Work? What Can It Do for My Business?

PART 3: How Much Is Bulk Mail Postage?

PART 4: How to Do Bulk Mailing

Want to take a shortcut and have a real, live bulk mail expert explain everything to you in plain English? Call us at 1-800-628-1804, and one of our marketing consultants will help you build a plan that fits your goals and your budget.

NEXT: Why Should I Do Bulk Mailing?

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