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Joy Gendusa
Monthly Archives: February 2010
Go for Gold with Your Website
You may not be competing for gold at the Olympics in Vancouver, but you’re competing for customers on a daily basis. So, how can you condition your business to win more sales? Have a professional website. At this stage in … Continue reading
Featured Article: Web Presence, A Must for Small Business.
I’m constantly saying ALL small business NEED a professional website (it’s not an option anymore) — but I want to show you why. I found this article that does a great job explaining this point! Important note when reading: you … Continue reading
Video Critique: Niche Designs Can’t Go Wrong
See one instance where design quality may take a back seat when getting responses.
Video of the Week: Jared – The Power of Story
Learn how Subway transformed its marketing power with one man through 3 simple elements. Tell me what you think!
How to Incorporate Email Properly into Your Marketing Mix
There are so many ways to generate leads these days — it really can be confusing. I can tell you this very confidently…email is not a lead generation tool. Okay, so where does email marketing fit in then? The answer … Continue reading
Video of the Week: Adding Email to Your Mix Fuels Growth
Stephanie Miller, VP Return Path and Email Chair for the DMA (Direct Marketing Association), shares why email is the start of making a sale. Tell me what you think!
Video Critique: When should you hire a professional designer?
“Home grown” designs can single you out as unprofessional — even if you have the right message. Take a look.
Featured Article: 2010 USA TODAY Ad MeterSM tracks Super Bowl XLIV ads
USA TODAY’s Ad Meter tracks the second-by-second responses of a panel of viewers to ads during the Super Bowl and ranks them from best to worst. continue reading
Can you get Super Bowl ad results with your budget?
Probably not… but let’s focus on what you CAN do… The Super Bowl brought its A game this week along with more than a dozen national businesses competing for recognition from the most effective, talked-about ads of the night. At … Continue reading
Video Critique: Save the “Shop Talk” for later.
Does your audience really understand what you’re offering on your postcard? Take a look and let me know what you think. -Joy