Pit Stop Portable Restrooms

The Situation

Pit Stop Portable Restrooms provides residential and commercial plumbing and sewer solutions in western Michigan. They called PostcardMania for help spreading the word about their grease trap maintenance services.

The Solution

After talking with our experts, Pit Stop decided to target restaurants in their service area with an integrated marketing strategy.

They kicked off the campaign with a results-oriented postcard:

• The attention-grabbing blue, yellow and red color scheme stands out in the mail
• A sub headline that leads into text makes the back of the card easy to read
• Bullet points with benefits tell recipients how calling Pit Stop will help their restaurant
• An offer in a bright red box that looks like a coupon (with an expiration date) gives prospects a reason to call right away

Pit Stop sent their postcard to nearly 3,000 restaurants in the surrounding cities, and purchased DirectMail2.0 to increase their exposure.

With DirectMail2.0, any interested restaurant owner who went to Pit Stops website but left without taking the desired action (filling out a form or becoming a customer) saw their online banner ads on millions of website across the Google network of sites.

The Results

4 new jobs!

Pit Stop generated four new jobs after mailing to each restaurant only once! We usually recommend mailing multiple times, but their Google follow-up ads helped give them the repetition that is vital to an effective marketing campaign.

In fact, they could see with their DirectMail2.0 tracking that their follow-up ads were shown 292,539 times, and 196 interested prospects clicked on their ad to get back to Pit Stops website!