Based in upstate New York, Imagastone has specialized in land development for more than 20 years, which means they are really knowledgeable when it comes to running a successful landscaping business. So, when Imagastone decided it was time to increase their business, they hired us to handle their direct mail campaign.
Imagastone, established in 1988, has transformed landscapes for the better throughout the Frankfort, NY area for years. To acquire new customers, they decided on a two-part mailing schedule that would hit the mailboxes of 4,500 prospects each. The postcard itself features several landscape designs that provide an immediate visual of the services provided. No one is picking this bad boy up and wondering what they’re offering! On the back of the card, the made sure to list the services they provided, which is a plus for sure. If they had gone the extra mile and listed the benefits of those services, we think it would have been even better!
$76,500 — that’s how much money they saw on their return! That’s a fantastic return on investment. Just goes to show that when the right offer lands in front of the right people, there is money to be made.