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Private School Direct Mail Marketing Case Study

“1,009% return on investment! ”

Client

Bethlehem Christian Academy

Industry

Education

Location

Orange Village, OH

Cards Mailed

4000

The Situation

Bethlehem Christian Academy is a private institution that teaches pre-kindergarten through 6th grade students in the suburbs of Cleveland, OH. With a struggling economy and a wide range of school choices, the academy faced declining enrollments. They called PostcardMania for help attracting new students to their school. 

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The Solution

Having personally overseen 108 school marketing campaigns, their consultant recommended a targeted direct mail postcard campaign to get enrollment back up.

Here is what made their postcard effective:

  • A bright, colorful design helps the postcard stand out in the mail
  • The headline (simply the name of the school) and images of children in a learning environment delivers their message quickly and efficiently
  • A valuable offer of FREE registration stands out in a bright red circle
  • The school’s contact information on the front and back of the card makes contacting them for details easy

Bethlehem Christian sent their postcard to 2,000 families with children 5-12 in neighborhoods with underperforming schools. Because the children attended a failing school, the families qualified for an EdChoice Scholarship, which means the state of Ohio would pay their private-school tuition.

For increased exposure, the school sent their postcards to the same families twice over the course of two weeks.  

The Results

5 new students for an annual revenue of $22,000 — a 1009% ROI!

The academy’s postcard campaign brought in 5 new students! Tuition at the school is $4,400, which means in just the first year, they will generate $22,000 — a 1009% return on their investment! If those students stay at Bethlehem Christian for more than just one year, that ROI will continue to grow!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other private schools! 

Speak to a Marketing Consultant 1-800-628-1804