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Beauty Services Direct Mail Marketing – FL Salon Case Study

“210 NEW customers — $7,350 in revenue! ”

Client

Paige Nails

Industry

Beauty Services

Location

Clearwater, FL

Cards Mailed

16,000

The Situation

Page Nails wanted to introduce their new salon to local Clearwater residents, so they contacted us for help in spreading the word…

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The Solution

We designed a postcard that communicated Page Nails was a new-in-town salon that residents should try out.

Here’s why the postcard worked:

  • The 20% OFF special offer pops out in bright pink — can’t miss it!
  • Images show it’s a salon where beauty + relaxation reign supreme.
  • Benefits listed show how easy it is to schedule and visit.

Since Page Nails was a new salon in Clearwater, they mailed their postcards with Every Door Direct Mail (EDDM) — the U.S. Postal Service’s bulk mailing program which targets zip codes and saves money on postage.

The Results

210 NEW customers — $7,350 in revenue!

Using EDDM and the postcard design, Page Nails was able to get the word out about their salon — while saving $ on postage — to all residents living within 2 miles of their downtown location. They mailed 16,000 postcards, which generated 210 new customers for their new salon — and $7,350 in revenue from their campaign.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other beauty services!

Speak to a Marketing Consultant 1-800-628-1804