The postcard design featured a bold, humorous graphic and a headline that got straight to the point. The back of the card featured Leavitt’s standard coupon: Save $25 off of any service over $200. The combination of the engaging design and the great monetary benefit of the special offer was an effective marketing formula for them.
“In this economy it’s the number one thing to keep your customers, because we need that repeat business.”
Leavitt's Auto Care of Las Vegas, Nevada needed a way to increase their repeat business. With the overall economy slowing down, it became vital for them to keep the customers they had. So we built a campaign to make that happen.
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“We mail a postcard to our customers every month — about 1,600 to 1,800.”
Since we were targeting current and past customers with this postcard, it called for something attention grabbing yet personal, to remind them that this isn’t a stranger mailing to them. They made sure to mail to their 1,500+ customers on a consistent monthly schedule to keep their business fresh in the customers’ minds.
“I’m such a creature of habit. I like working with Alexis … she knows what kind of pictures I like, what kind of information I like on the postcard. So I phone her and I say, ‘Hey Alexis, I found this picture on the web.’ It’s quick — usually done within a few days, and I get exactly what I want on the postcard.”
Leavitt's Auto Care had 50-60 customers a week bring in their postcards! The best news for them was they began to see faces they hadn’t seen in a while, which meant they were reactivating their customer base more and more with each mailing.
“There would probably be 50-60 customers a week that would use that postcard. I just noticed that customers that hadn’t been to us for a while … started coming back. So I think the postcard reminded them that we were here.”
—LeeAnne Leavitt, Leavitt’s Auto Care