Season-Proof Your Marketing: Say Goodbye to “The Slow Season”

About the Webinar

For many small businesses, there can be a familiar pattern of sales going up and down, with owners lamenting about a “slow season” for the business.

But what if the “slow season” isn’t really a seasonality problem?

What if it’s a pipeline problem?

At any given time, only about 5% of any given market is actively looking to buy. The other 95% aren’t ready yet, but they represent your future customers.

In this webinar, you’ll learn how to build a marketing and sales follow-up strategy that consistently reaches prospects at different stages of readiness.

Instead of relying on a handful of leads to respond immediately and drive sales, you’ll learn the value of creating a steady flow of marketing and sales touches that generate ongoing opportunities.

The goal isn’t to ignore seasonality; it’s to stop letting seasonality control your pipeline.

What You’ll Learn:

• Understand why most prospects aren’t ready to buy today and how nurturing the 95% can create future customers.
• How to build a repeatable, year-round schedule of marketing and sales touches that replace feast-or-famine cycles with a more predictable flow of opportunities.
• How different marketing touches create different kinds of leads, and why some prospects respond immediately while others require multiple touches before they’re ready to engage.
• How to stop treating every lead or customer the same, and follow up differently based on who they are, and where they are in their buying journey.
• How to turn slow sales periods into important actions that build awareness, nurture prospects, generate demand, and fill the pipeline before you need the business.

If you want to stop riding the highs and lows of seasonal demand and build a more predictable pipeline, this session will give you the strategy and framework to keep your marketing working all year long.

Tuesday, September 15th, 2026 @ 12 noon EST