About the Webinar
Winning elections today requires reaching across generations, showing up on their phones and in their homes with multiple marketing channels, all coordinated with a message that resonates.
Sound daunting? Not if you know how to knit all of these various actions together in a cohesive, on-message, consistent, campaign that persists for months and captivates voters.
In this webinar, you’ll learn how today’s most effective campaigns are combining Direct Mail, Digital Advertising, Connected TV (CTV), Direct Mail Retargeting, and Automated Direct Mail into a unified voter outreach strategy.
Whether you’re running for office, managing a campaign, supporting a PAC, or advising candidates, this session will show you how to reach the right voters, reinforce your message across multiple touchpoints, and maximize the effectiveness of your campaign budget.
If you want to increase name recognition, strengthen voter engagement, improve message recall, and create a more coordinated campaign leading into Election Day, this webinar will show you how.
What you’ll learn:
- Data science behind recent spend and voting trends
- Generational attitudes and behaviors that impact voter engagement
- The most effective channels for reaching voters in 2026
- Managing the voter journey to keep persistent touches up and through election day
- Automating voter communications based on engagement and campaign activity
Successful campaigns don’t rely on a single tactic. Instead, the modern, winning political strategy engages voters at every stage of their relationship with you…and compels them to cast that vote!
Thursday, June 18th 2pm EST
Register Free
About the Speaker
Chris Foster
Chief Evangelist
Chris Foster is Chief Evangelist of PostcardMania, where he advances our mission to help 1 million Small Businesses grow through education, marketing, and technology.He is a dynamic educator and presenter who simplifies marketing ideas into plain-speak action-items, so business owners and marketers can better learn how to grow.
His passion is to expand on our mission to help all businesses grow through our education, services, and support. Because if we can help a business hire one more person, we can strengthen our communities, and the economy at large.
