PostcardMania In the News
The One Best Tip for an Entrepreneur
A rundown of the single best tips for budding entrepreneurs. Read what Joy had to say.
The Scotsman Online Media Resource for Mortgage Brokers
As mortgage brokers work to convince homeowners that now is the time to refinance, there are a few proven marketing techniques they can use to ensure their voices are heard. By using a combination of these three stages of marketing, originators can maintain a steady flow of refinance leads.
Why Your Direct Mail Results Stink and How to Fix It
Contrary to what’s been proven over and over by thousands of HVACR contractors, many business owners in this industry don’t believe postcard marketing can produce new customers, leads and revenue.
Joy Gendusa: mapping growth
I cant either. With a staff of 192 employees, meeting payroll week after week and paying the bills is often stressful in this economy even for a big small business like mine. Sometimes smaller business owners imagine that we have loads of cash lying around to test out new marketing ideas. Not true. The expenses grow with the revenue.
