PostcardMania In the News

Even in an age largely defined by digital communication and technology, one traditional marketing technique still can reap benefits for mortgage brokers and originators: regular, repeated mailings. Directly and persistently asking your prospects for their business can create significant — and predictable — marketing results.

If you own or operate a hospitality business, chances are you have experienced a time when you didn’t have enough revenue coming in, which translates directly into not enough leads coming in. Maybe it’s because of the season. Maybe it’s because of the economy. Whatever the case may be, there is a way to market yourself so you are never at the mercy of those factors again.

Getting noticed can be tough for dentists – as there were 87,700 general dentists in 2010, according to the United States Bureau of Labor Statistics. Direct mail provides an opportunity for immediate action, and a card can serve as a reminder to make an appointment, says Joy Gendusa, CEO of Clearwater, Florida-based PostcardMania.

There is so much advice out there about marketing, and if you read enough of it, you probably have the idea that marketing is some mystical art that works every now and again for reasons unknown. But that just isn’t the case. Marketing can be consistently productive – and even predictable – if you follow the right outline. And it’s really pretty simple.

Even in an age largely defined by digital communication and technology, one traditional marketing technique still can reap benefits for mortgage brokers and originators: regular, repeated mailings. Directly and persistently asking your prospects for their business can create significant – and predictable – marketing results.

Tom Curran and My Fox Tampa Bay visit PostcardMania as apart of a series of local “Success Stories.”

Becoming the go-to travel agent for personal travelers is great, and you can do just fine by targeting that market. But if you are interested in landing clients that will take more trips, more often, we have something to talk about!

In business, you’re either growing or you’re shrinking. There are a number of proven ways to grow and not least among those is innovation. Even if you’re in a business that’s been around forever…

We dismiss the idea of building a million-dollar business because, well, you need a lot of money for that, right? You’ve got to spend money to make money, don’t you?

As it turns out, you don’t really have to spend that much.

Do you know who actually buys from you? I’m talking about the socioeconomic makeup of your best customers. Is it women 35 to 45 years old with an income of $60,000 that spend, on average, $200 on every purchase? Is it businesses with 10 employees or less? If you don’t know, it’s high time you found out. After all, you can’t clone your best customers until you know who they are.