For Valentines Day, the company sent 500 current or former customers (not prospects) a care package that included a Valentines Card, wax lips and a wax mustache. The card asked them to put the lips and mustache on and take a picture of themselves, post the picture to Postcardmanias Facebook page and in return, theyd get a free copy of the Postcardmana CEO Joy Gendusas book about postcard marketing.
In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the best of the best — in other words, here goes the most incisive highlights about postcards for marketing your services.
Dentists have been using direct mail for a long time. But with the Internets many search engines and ratings websites, more and more prospective patients are using the Internet to find dental services. Does this mean you should focus on online search engine marketing and forget direct mail?
Too good to be true pricing is out of control in the world of web site design and its tempting business owners every day.
PostcardMania CEO, Joy Gendusa, sat down with Neva from Time for Investing, a blog for real estate professionals, to get to the bottom of the the best marketing strategies for their industry.
It would be great if online marketingwebsites, pay-per-click, email, etc.were all you needed to get the most out of your business’s marketing plan, but that just isn’t the case.
Joy was featured in the award winning publication, THE RIDE. Joy Gendusa, owner of PostcardMania in Clearwater, Fla., discovered that small-business owners dont have the knowledge to get the best results from postcards.
Joy recorded a video interview with Louiseville Gals Real Estate Blog and shared marketing tips for real estate professionals.
When you really take a close look at it, your best leads are people youve already worked with. Maintaining a relationship with a customer and building on the trust you have already established costs much less than continually finding new clients.
Every website exists for the purpose of being seen. Whether you are a small business offering products or services, or a blogger looking to gain readers and wider web influence; you want prospective clients to see what you have to offer. However, achieving those site visits is only half the battle.