PostcardMania In the News

Consumers are bombarded by thousands of brands every day. The proper usage of brand collateral gives your company a crucial advantage in this crowded arena.Brand collateralis the materials used to share information about your business, products, or services.

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Email marketing is similar to social media in that its a marketing tool thats most effective for follow-up, not lead generation.

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Direct mail is great for small businesses. Its the most reliable marketing tool small businesses have at their disposal. I am here to tell you how you can make more money from your direct mail campaigns, and it actually has nothing to do with the campaigns themselves.

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Email marketing is similar to social media in that its a marketing tool thats most effective for follow-up, not lead generation.

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If you want to build a thriving, growing landscaping business, you will need to put in a lot of time and effort. However, here are a few ways to get immediate results from direct mail, which, over time, will help you grow.

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I don’t know about you, but I’m frugal when it comes to buying the necessities: groceries, beauty and cleaning supplies, even pet food. For most items, I’m not particularly brand conscious; rather I just buy what’s on sale. Apparently I’m not alone. In fact, a new study by Information Resources, Inc. (IRI) finds this year more than half of consumers surveyed will continue to rely on coupons from home as they made their consumer packaged goods selections. And newspaper circulars will influence more than half of them (51 percent). In addition, astudy by Womensforum.com, which surveyed 2,200 moms, found heads of household prefer to hunt for coupons in print ads (78 percent) and circulars (65 percent) over online coupons (55 percent).

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Direct mail users know that well-crafted postcards or brochures can get their phones ringing and generate leads for them, but many arent making use of an incredibly important secret weapon, which can take their direct mail results to the next level.

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In my10 marketing commandmentspost, I talked about the importance of a Unique Selling Proposition (USP), but I didnt give you a step-by-step guide on how to get one.

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My direct mail postcard company has worked with nearly 900 landscaping businesses nationwide. Every time we run a new campaign, we follow up to see what kind of results the campaign achieved. Were sitting on a goldmine of tried-and-true marketing principles for landscape professionals, and Im happy to share it with you here.

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How do you grow a $22 million business from scratch?

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