The Situation

Witten Roofing LLC, a roofing company based in West Monroe, LA, needed to expand their client base and increase their revenue. To achieve this, they reached out to PostcardMania for assistance with their direct mail marketing efforts!

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

  • A question: “Old roof, leaks, stains or algae? We can help!”
  • An offer for a FREE 21-point photo inspection report (valued at $500)
  • A strong call to action encouraging recipients to call them

Witten Roofing LLC mailed 8,755 postcards to homeowners in the Shreveport/Blanchard, Louisiana area.

The Results

They generated $33,000 in revenue!

As a result, they received 11 converted responses, generating $33,000 in revenue. With a lifetime value of $3,000 per customer, and an investment of $4,522 in this campaign, their ROI comes to an impressive 629%.

Interested in launching a similar campaign for your business? You won’t regret getting started with a marketing consultant who specializes in creating direct mail campaigns for roofing companies to grow business!

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