Yoder Commercial Roofing is a roofing contractor located in Port Royal, Pennsylvania. They were looking for a creative way to let commercial building owners know about their services so they contacted PostcardMania for ideas.
They decided on a direct mail marketing campaign bundled with Google advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)
Yoder Commercial Roofing’s postcard included:
Their mailing list was hyper-targeted and heavily contributed to this campaign’s success. They purchased a consumer list of the closest 4,500 records of building owners of commercial properties that were in a 20 mile radius around their office and at least 5,000 square feet. This ensured that every recipient was as qualified as possible and receptive to their messaging.
The consistency of their mailings also contributed to their success. They mailed out 4,500 cards in monthly increments over 3 months, ensuring that each recipient knew of their service.
$20,000 in revenue!
Yoder Commercial Roofing received and completed 3 jobs! Those 3 jobs generated approximately $20,000, and they still have another mailing until their campaign is complete.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other roofing contractors!