The Situation

Mark Kaufman Roofing is a quality roofing contractor with headquarters in North Port, Florida. They needed a way to bring in more clients so they came to PostcardMania for marketing help!

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • An offer of a free roof inspection
  • A strong headline that highlights the benefit of working with a professional roofer
  • A positive five-star review on the back of the card
  • A list of benefits that encourage the recipient to call

Mark Kaufman Roofing mailed a total of 50,000 postcards to a consumer mailing list that targeted homes 12 years or older in specific cities in Florida. They mailed 10,000 cards a month consistently.

The Results

They generated $200,000 in revenue and $25,000 in profit!

After mailing out 50,000 postcards to a consumer list, they generated 14 responses, 10 conversions, and $200,000 in revenue! Mark Kaufman Roofing also achieved a return on investment of 597%.

CSID: 52383