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The Situation

Seamless Roof Systems is a commercial roofing company in Chaplin, CT. They provide silicone roof systems to help prevent leaks for businesses in the local area. They wanted to increase their amount of roofing jobs, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard that included the following features:

  • Before and after photos of their work which helps build trust with the recipient
  • A list of benefits of working with the company
  • Two five-star reviews on the back of the card showing off their good service
  • An offer for a free estimate

Seamless Roof Systems mailed 9,276 postcards to commercial buildings in the local area.

The Results

They generated $390,000 in revenue!

As a result, they received 2 responses and converted 1 of them. This new commercial roofing job generated $390,000 in revenue. They also have strong hopes for a second job worth $80,000 from this direct mail marketing campaign. Since they invested $7,292 in this campaign, their ROI amounts to 5,249%.

CSID: 64590