The Situation

N&Z Design and Build is a remodeling company located in San Bernardino, CA. They wanted to connect with more local homeowners and generate new remodeling projects, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard that included the following features:

  • A bold, attention-grabbing headline that clearly communicated their remodeling services
  • Easy-to-scan information highlighting the benefits of working with their business
  • Strong calls to action that encouraged prospects to contact them about their remodeling needs
  • An offer for 5% off a design and build package
  • Photos of the owners which helps build trust with the prospect
  • A positive five-star review from a happy customer

N&Z Design and Build planned to mail 5,000 postcards using EDDM to reach local households. So far, they have mailed 2,371 postcards over 2 mailings, with one mailing going out in January and another in March.

The Results

They generated $49,100 and an ROI of 3,819%!

As a result, they received 3 responses and converted 2 of them into customers, generating an estimated $49,100 in revenue for their business. With an investment of $1,252.67 so far, their ROI amounts to an impressive 3,819%!

Each new customer generated an average of $24,550 in revenue. Plus, N&Z Design and Build still has an estimate worth $24,400 pending, giving the campaign the potential to generate even more revenue.

CSID: 66599