Ageless Living Home Health provides home nursing, physical therapy, and pediatric nursing to families in Arlington, TX. They were looking for a way to let nursing professionals in the nearby area know they were hiring, so they reached out to PostcardMania for marketing assistance.
PostcardMania created a 6 x 8.5 inch postcard that included the following features:
- A list of benefits on the back of the card, including free life insurance and holiday pay
- An eye-catching photo on the front of the card
- A strong headline with an offer of a sign-on bonus if hired
Ageless Living Home Health mailed 72,270 postcards to their own list of nurses in the local area.
They generated 5,000 responses from interested candidates and hired 100 new staff!
As a result, Ageless Living Home Health heard back from 5,000 people and they hired 100 people. The additional hired nurses helped them generate more revenue, amounting to around $200,000! They spent $26,847 on this direct mail campaign, so their return on investment amounts to 645%.
Since then. Ageless Living Home Health has ordered more than 75,000 more postcards, and they are excited for what the future will bring with more results.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other medical offices.