The Situation

The Chen Agency is a real estate business located in Fort Lee, NJ. They wanted to generate more leads, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard with the following features:

  • A professional and friendly photo of Eric Kim which helps build trust with the prospect
  • Photos of properties he sold to entice the recipient to call
  • A call to action on the back of the card to call for a free consultation

PostcardMania mailed 2,480 postcards to a a mailing list that targeted multi-family units in the local area.

The Results

They generated $10,759 in revenue!

As a result, The Chen Agency generated 2 home sales which brought in $10,759 in revenue. They also have 3 more pending home sales, so their profit is going to go up even more.

Since they invested $2,026 in this campaign, their ROI amounts to 431%!

 

CSID: 65397