Perry Wellington Realty

The Situation

Perry Wellington Realty is located in Boalsburg, PA and offers realty services to those looking to sell or by a home. They wanted to use a better marketing service to bring in new listings, so they contacted PostcardMania for help.

The Solution

PostcardMania designed a custom postcard for them that included the following features:

• An offer for a low commission of 2.5%
• A friendly and professional photo of the realtor to help build trust
• An award badge that shows their company is credible
• A strong headline on the front of the card that draws the recipient in

Perry Wellington Realty mailed 8,000 postcards as a part of a mailer campaign. About 1,000 cards were mailed every month. They targeted homes valued at $300,000 or more with occupants living there for five years or longer.

The Results

They generated $25,000 in revenue!

As a result, Perry Wellington Realty received 6 responses and converted 2 of them. These two deals generated $25,000 in revenue. Since they invested $5,758 in this campaign, their ROI amounts to 334%.

Perry Wellington Realty still has 2,000 more cards to mail and they are anticipating even more clients in the future.