Grover Properties

The Situation

Grover Properties is a student housing business that wanted to increase the number of students renting from them. They decided to try direct mail marketing and reached out to PostcardMania to help grow their business.

The Solution

They went with a postcard campaign that would appeal to students wanting to take their pet with them to college. Like other successful pet-centric campaigns, it included a picture of an adorable animal.

Grover Properties’ included:

• Marketing copy that details their benefits outside of being a pet-friendly property
• The local restaurant discounts
• A 5 star review that builds credibility

Because Grover Properties has all of their homes in a college town, their target audience is mostly students. So they used a mailing list of students in the surrounding area to laser target the most qualified prospects.

The Results

They spent $4,444.23 with postage included, and so far, they have made roughly $75,000. That’s a 1,587% ROI!

So far, they have made roughly $75,000!

Grover Properties received anywhere from 25-30 responses! About 50% of those converted, generating around $75,000 in revenue!! This was all from ONE mailing and he still has a couple more to go! Since they only spent $4,444.23 the ROI is already 1,587%!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate businesses!