The Situation

Shinnecock Pools is a pool service provider located in South Hampton, NY. They wanted to improve their marketing and generate more revenue, so they reached out to PostcardMania for help.

The Solution

Shinnecock Pools provided their own postcard design and it included the following features:

  • A photo of a beautiful pool
  • An eye-catching headline
  • A certification stamp in the corner of the card that builds business credibility
  • A signature of the founding director which gives the card a personal touch
  • A QR code that when scanned brings the prospect to their website for more information

Shinnecock Pools mailed 10,000 postcards on a weekly mailing schedule. They targeted homeowners with pools in the local area who would likely need their services.

The Results

They generated $175,000 in revenue!

As a result, they received 30 responses and converted 12 of them. These new clients generated $175,000 in revenue. Since they invested $6,859 on this direct mail marketing campaign, their ROI amounted to an impressive 2,451%.

Since Shinnecock Pools has had great success with these mailers, they are continuing to mail them on a regular bases.

CSID: 64376