The Situation

Shinnecock Pools is a pool company located in South Hampton, NY. They wanted to improve their marketing and generate more revenue, so they reached out to PostcardMania for help.

The Solution

PostcardMania designed a postcard that included the following features:

  • A photo of a beautiful pool
  • An eye-catching headline
  • A certification stamp in the corner of the card that builds business credibility
  • A signature of the founding director which gives the card a personal touch
  • A QR code that when scanned brings the prospect to their website for more information

Shinnecock Pools mailed 10,000 postcards on a weekly mailing schedule. They targeted homeowners with pools in the local are who would likely need their services.

The Results

They generated $175,000 in revenue!

As a result, they received 30 responses and converted 12 of them. These new clients generated $175,000 in revenue. Since they invested $6,859 on this direct mail marketing campaign, their ROI amounted to an impressive 2,451%.

Since Shinnecock Pools has had great success with these mailers, they are continuing to mail them on a regular bases.

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