The Situation

Pool Supply Atlanta is a pool store in Roswell, GA. They needed to bring in more customers, so they reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a postcard with the following features:

  • Photos of the store to increase credibility and trust with the recipient
  • A bright and colorful photo of a nice pool to draw the customer’s eye in
  • A map on the back to show the location
  • An offer for free water testing

Pool Supply Atlanta did one mailing of 13,937 postcards to a provided list of homeowners with pools.

The Results

75 people responded, 50 converted, and they made $75,000!

Seventy-five people responded, fifty converted and they made $75,000! Since they only spent $9461 on this campaign, their ROI amounts to an impressive 693%.

This isn’t the first mailing they have done with PostcardMania, and it looks like it won’t be the last either. They started direct mail marketing with us in 2018, and they recently ordered 20,000 more postcards this year. Pool Supply Atlanta is looking forward to achieving even more business throughout the year thanks to postcard marketing.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pool supply companies.

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