The Situation

Ken’s Pool & Patio is a full service pool company located in Milton, Washington. They wanted to generate more pool service jobs, so they reached out to PostcardMania for assistance with their marketing.

The Solution

Ken’s Pool & Patio decided to launch an Everywhere Small Business campaign that combined direct mail and digital ads. The postcard PostcardMania designed included the following features:

  • A strong headline on the front of the card that grabs the prospect’s attention
  • An offer of a free consultation
  • A five-star review from a happy customer
  • A QR code that leads the prospect to their website
  • A list of benefits on the back of the card

They mailed 24,000 postcards total on a monthly mailing schedule. The mailing list they used targeted homes with pools with incomes of $75,000 a year or more. At the same time, PostcardMania ran digital ads on Google.

The Results

They generated $840,000 in revenue!

As a result, they received 100 responses and converted 20 of them, which generated $840,000 in revenue. With an investment of $20,397.27, their ROI amounted to 4,018%!

CSID: 64957