Picture Perfect Pools

The Situation

Picture Perfect Pools is a pool service company in Essex, MD. They wanted to book more jobs in their local area, so they contacted PostcardMania for help with their marketing plan.

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

• A strong headline that gets their message across
• Two enticing offers on the front of the card
• A QR code that sends the recipient to their website
• A before and after photo that shows the good quality of their work
• A five-star review on the back of the card that helps build trust with the target

Picture Perfect Pools signed up for an Everywhere Small Business campaign that included this postcard and online ads on Facebook, Instagram, and Google. They mailed a total of 24,000 postcards to local homeowners who have pools. The postcards were mailed every two weeks in quantities of about 5,000 pieces.

The coordinated digital ads ran online at the same time as the mailings and also targeted the same audience in order to drive more traffic to their website and generate leads.

Previous to this particular marketing campaign, Picture Perfect Pools mailed 40,000 postcards.

The Results

They generated $750,000 in revenue!

As a result, Picture Perfect Pools received 50 responses and converted 30 of them, which generated $750,000 in revenue! Since they invested $17,483 in this marketing campaign, their ROI amounts to an impressive 4,189%.