The Situation

Meredith Smith was running for commonwealth’s attorney in Lawrenceville, VA. She wanted to promote her campaign and remind the community to vote, so she decided to launch a direct mail campaign with PostcardMania.

The Solution

PostcardMania designed a postcard that included the following features:

  • A professional and friendly photo of Meredith
  • A clear, bold headline that encourages the prospect to vote for her on November 7th

Meredith Smith’s postcard was simple yet effective. PostcardMania mailed 2,500 postcards to residents in the local community. She selected a resident/occupant mailing list that targeted homeowners in specific zip codes where their votes would count.

The Results

She won the election!

After the direct mail marketing campaign, Meredith won the election!

CSID: 65900