The Situation

Todd Taylor was running for Craig County Commissioner, District 1, and needed a marketing campaign to help bring in votes so he contacted PostcardMania for help.

The Solution

PostcardMania designed a postcard that included the following features:

  • Bold and bright colors that attract attention
  • A friendly and professional photo of Todd and his wife that builds trust
  • Key details highlighted in red to stand out
  • A list of key qualities and values Todd stands for on the back of the card

He mailed 2,800 postcards to a list of registered voters in his county.

The Results

He won the primary election!

Todd’s postcard campaign was very effective because he won the primary election! He plans to do another direct mail marketing campaign when he runs during the real upcoming election.

CSID: 66537