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The Situation

Frances Terrazas was a El Centro Elementary School Board candidate located in El Centro, CA. She was looking for a creative way to let community members know about her candidacy so she contacted PostcardMania for ideas.

The Solution

She went with a direct mail campaign that utilized beautiful and professional postcards. The postcard featured her professional headshot, a common item included in other political campaign postcards.

Frances Terrazas’s postcard design included:

  • A personal message from her to the voter
  • A bulleted list of her qualifications for the positon
  • An endorsement from a Public Health Information Officer

Because Frances Terrazas needed her message to reach voters, she needed to target community members and did so by distributing the cards herself.

The Results

She won the race!

She won the campaign for the El Centro Elementary School Board seat!

Interested in doing a similar campaign for your political race? Call us and we will get you connected with a marketing consultant who has experience creating marketing campaigns for other political campaigns!