The Situation

Joe Barkley decided to run for a re-election in Belleair Bluffs, FL, so he reached out to PostcardMania for help with his marketing.

The Solution

PostcardMania designed a postcard that included the following features:

  • Personalization: every card included the recipient’s first name on the front
  • A friendly and professional photo of Joe that helps increase trust with the recipient
  • A list of details about Joe so the target can get to know him better
  • A description of Joe’s values on the back of the card
  • Details about when the election is and a QR code for more information

Joe mailed 2,100 postcards out to local residents.

The Results

He won the election!

He was re-elected!

CSID: 66572