Plumbers Plus

The Situation

Plumbers Plus is a residential and commercial plumbing company located in Huntertown, IN. They wanted to increase the amount of their jobs, so they reached out to PostcardMania for help with their marketing.

The Solution

Plumbers Plus launched an Everywhere Small Business Platinum plan that included postcards, digital ads on Google, Facebook, Instagram, and behavioral ads online.

The postcard included the following features:

• 3 enticing offers that give the prospect discounts on plumbing services
• A strong call to action to schedule a service
• A QR code that leads to their website
• A five-star review on the back of the card
• A list of benefits that encourage the prospect to call

Plumbers Plus targeted homeowners older than 1 year old in northwest and southwest Huntertown, IN. The cards were mailed once a month.

As the postcards were being mailed out, the digital ads also were displayed online. These ads helped remind the prospects to schedule a service.

The Results

They generated $46,800 in revenue!

As a result, Plumbers Plus received 40-80 calls and converted about 36 of them. Each job brings in an average of $1,300, so overall they generated $46,800 from this new business.