The Situation
Impressive Stain & Paint is a painting service in Clark Fork, Idaho. They sought PostcardMania’s marketing services with the goal of expanding their client list and earning more revenue.
The Solution
Design: The postcard includes:
- Colorful copy and images, making the card eye-catching and allowing it to stand out.
- An exclusive offer with the postcard, creating more incentive for potential households to respond.
- Photos of some of the houses they worked on to provide the recipient with examples of their work.
The painting service mailed postcards to absentee owners with a $50,000 or more household income.
The Results
…they got about 8-10 jobs after mailing 1,000 postcards! They’re so busy, they can't take on any more work until August!
According to Impressive Stain & Paint, they had a great response! After mailing the first 1,000 postcards, they received 8-10 new jobs! They intend to send a total of 5,000 postcards, but the painter said he is so busy he can’t take on any more work until August!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other painting businesses!