The Situation

Barta’s Painting is a residential and commercial painting company located in Evansville, IN. As a small company that offers a variety of home services, not just painting, they wanted to fill up their schedule with more jobs. Their team decided to launch a marketing campaign with PostcardMania to generate more leads.

The Solution

Barta’s Painting signed up for an Everywhere Small Business Platinum Plus Campaign which is the deluxe level of marketing at PostcardMania. This package includes a custom mailer designed by professional copywriters and graphic designers, matching digital ads on Facebook, Instagram and Google, as well as video ads on Youtube and Connected TV channels like Netflix and Roku.

The postcard design included the following features:

  • A QR code that when scanned goes to their website for more information
  • Offers for 10% off a project, free power washing with project, and a free color consultation
  • Before and after photos that show the quality of their work
  • A list of benefits on the back of the card
  • A five-star positive review from a happy customer

They mailed 10,000 postcards to a mailing that list targeted local residents over 44 years old with homes worth $150,000 or more built in 2019 or older. Then digital ads ran on Facebook, Instagram, Google, and Gmail that matched the postcard design. These digital ads targeted the same groups of prospects as the mailing list as well as other prospects that fit the same criteria.

 

The Results

They generated $33,786 in revenue!

As a result, their Facebook/Instagram ads achieved 15,000 impressions and 241 clicks, their Gmail ads had 180,000 impressions and 1,756 clicks, their Youtube ads got 1,511 views, and their Google ads got 52,000 impressions and 1,031 clicks.

Barta’s Painting ran behavioral ads as well, which placed digital ads in front of prospects who were shopping at specific stores or Google searching specific words. These behavioral ads achieved 31,235 views.

Their integrated marketing campaign that combined postcards and online ads was successful since they received 11 responses, converted 7 of them, and generated $33,786 in revenue.

CSID: 63529