Yi’s Karate of Vineland

The Situation

Yi’s Karate of Vineland needed to bring in more students to fill their karate classes, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania created a 6 x 8.5 inch postcard that included the following features:

• Three offers for a free lesson, free uniform, and 2 weeks of lessons free
• A list of benefits of taking karate classes
• A map of their studio on the back of the postcard to make it easy for recipients to locate them
• A positive five-star review
• Fun photos of kids taking karate classes

Yi’s Karate of Vineland mailed a total of 4,500 postcards in increments of 1,500 pieces twice a month to local residents living within 2-5 miles of the karate studio.

The Results

They expect to make $40,000 from the 2 new students they brought in!

As a result, Yi’s Karate of Vineland received 7 responses and signed up 2 new karate students. They expect to bring in $40,000 from these new students, which would be an ROI of 948%.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other karate studios.