The Situation

Central WA Landscaping is a landscaping and property maintenance company in Zillah, WA. They wanted to book more jobs in their local area, so they reached out to PostcardMania for help.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • An offer for a free consultation and estimate
  • A list of services on the front of the card
  • Photos of beautiful landscapes to entice the recipient to call

Central WA Landscaping mailed 3,818 postcards to a resident/occupant list of homeowners making $80,000 or more a year. They split the mailings into two, sending out the postcards one month apart.

The Results

They generated $14,450 in revenue!

As a result, they received 6 responses and converted 4 of them. These new customers generated $14,450 in revenue. Since they invested $2,530 in this campaign, their ROI amounts to 471%!

CSID: 64707