The Situation

Sowerscapes is a lawn care and landscaping business in Hudson, OH. They wanted to book more jobs in their local area, so they contacted PostcardMania for help.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • An offer for $50 off a mowing contract
  • A QR code that when scanned goes to their website
  • A five-star review that helps build trust with the recipient
  • A before and after photo that shows their good work

Sowerscapes mailed 11,917 postcards to homeowners in the local area. The campaign used an Every Door Direct Mail list which mails the postcard to every address in a specific region. Sowerscapes also signed up for an Everywhere Small Business campaign that includes online ads on Google, Facebook, and Instagram. Together, the mailers and online ads reached the same audience in order to keep the business top of mind and increase responses.

Sowerscapes also ran a Website to Mailbox campaign to target website visitors. Any person who visited the website would receive a mailer within 24-48 hours automatically as long as there was a registered address that matched their geolocation. During this campaign, they mailed 53 postcards to website visitors.

The Results

They generated $75,000 in revenue!

As a result, Sowerscapes received 60 responses and converted 30 of them. These new customers generated $75,000 in revenue! Since they invested $9,440 in this campaign, their ROI amounts to 694%.

Since then, they have launched another campaign of 2,829 cards and are looking forward to even bigger business growth in the future.

 

CSID: 64719