The Situation

Outdoor Independence is a landscaping company located in Neenah, WI. They wanted to increase their customers, so they reached out to PostcardMania for marketing assistance.

The Solution

Their 6 x 8.5 inch postcard included the following features:

  • Two discounts on lawn services
  • A list of landscaping services available
  • Beautiful photos of landscapes to grab the recipient’s attention
  • A spring theme to entice the prospect to renovate their lawns during the season

Outdoor Independence mailed 6,000 postcards in 2 separate mailings to an Every Door Direct Mail mailing list that targeted residents in the local community.

The Results

They generated $900,000 in revenue!

Outdoor Independence achieved massive results with this direct mail campaign. Overall, they generated $900,000 in revenue and achieved an ROI of 24,869%!

 

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