The Situation

Northwoods Lawn & Landscape is a landscaping company located in Menomonie, WI. They wanted to increase their leads, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard for them with the following features:

  • An offer for 10% off the first month of mowing
  • Beautiful pictures of landscapes they completed to attract the eye
  • A five-star review from a satisfied customer which helps build trust

PostcardMania mailed 10,000 postcards to single-family homeowners in the local area. The cards were mailed out over two months in increments of 5,000 cards.

The Results

They generated $42,000 in revenue!

As a result, Northwoods Lawn & Landscape received 35 responses and converted 21 of them. These new customers generated $42,000 in revenue! Since they invested $7,309 in this direct mail marketing campaign, their return on investment amounts to 474%.

CSID: 65348