The Situation

A landscaping company, Kane Enterprises, in Maywood, New Jersey wanted to grow its customer base and generate more recurring lawn care and landscaping work.

Like many landscaping businesses, the company understood that acquiring new customers could create reliable revenue throughout the year through ongoing maintenance services and repeat business. To reach homeowners in its local market, the company partnered with PostcardMania to launch a targeted direct mail campaign with an integrated Everywhere Small Business campaign.

The goal was to increase awareness, generate qualified leads, and convert local homeowners into long-term customers.

The Solution

PostcardMania designed a professional landscaping postcard that highlighted the company’s services and encouraged homeowners to contact the business.

The campaign included:

  • A professionally designed 6 x 8.5 postcard created by PostcardMania
  • A targeted consumer mailing list
  • Clear messaging designed to generate calls and inquiries
  • A mailing of 9,721 postcards to local households
  • An integrated Everywhere Small Business campaign that included Facebook and Google Ads

By targeting homeowners in the service area, the company was able to put its marketing message directly into the hands of potential customers who were likely to need landscaping and lawn maintenance services.

The Results

One mailing generated more than 100 responses and 75 new landscaping customers.

The campaign delivered impressive results.

After mailing 9,721 postcards, the company generated more than 100 responses and converted 75 of those inquiries into paying customers.

With an average customer value of approximately $467, the campaign generated an estimated $35,000 in annual revenue.

The company invested $11,236.95 in the campaign and achieved a return on investment of 211.47% so far.

Beyond the immediate revenue generated, many landscaping customers have the potential to become repeat clients through ongoing maintenance services, seasonal cleanups, and additional landscaping projects, increasing the long-term value of the campaign even further.

The strong response rate demonstrates the effectiveness of combining a targeted consumer mailing list with professional direct mail design and a compelling marketing message.

For landscaping companies looking to attract new customers and build recurring revenue streams, direct mail remains one of the most effective ways to reach local homeowners and generate measurable business growth.

CSID: 66479