The Situation

MaxTurf provides professional landscaping services to residents in the Maxwell, IA area. They wanted to book more jobs in their local area, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard with the following features:

  • A five-star review from a happy customer that builds trust with the recipient
  • An offer for 25% off
  • A beautiful photo of a landscape to entice the recipient to reach out
  • A strong headline on the front of the card that gets the message across quickly

MaxTurf mailed 26,424 postcards to homeowners making $175,000 or more a year. The postcards were mailed one time a month for three months in order to encourage the homeowners to schedule a landscaping service.

The Results

They generated $100,000 in revenue!

As a result, they received 50 responses and converted all of them. These new clients generated $100,000 in revenue!

Since they invested $15,423 in this campaign, their ROI amounts to 548%.

CSID: 65078