The Situation

Musolf Property Maintenance is a property maintenance company that offers landscaping, lawn care, and snow removal services in Lake Park, MN. They wanted to increase their leads so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard that included the following features:

  • An offer for a free consultation and estimate
  • A list of available services
  • Eye-catching photos
  • A strong headline that grabs the recipient’s attention

PostcardMania mailed 10,278 postcards to local residents using Every Door Direct Mail which sends a postcard to every address within a specific geographical area. They stayed consistent with their mailings, sending them out for five straight months in order to increase their leads and conversions.

The Results

They generated $40,000 in revenue!

As a result, Musolf Property Maintenance generated 25 new customers which brought in $40,000 in revenue! Since they invested $6,121 in this direct mail campaign, their return on investment amounts to 553%.

This campaign has not finished yet, but they are excited to achieve even better results in the future.

CSID: 65302