The Situation

Adams Landscape Design is a landscaping company in Holmen, WI. The wanted to book more landscaping jobs in their local area, so they reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A photo of the owner to help build credibility
  • An offer for 10% off a landscape installation
  • A five-star review from a happy customer on the back of the card
  • Photos of their previous work to show the quality of their services

Adams Landscape Design decided to launch an Everywhere Small Business campaign that included digital ads on Facebook, Instagram, and Google. Together, the mailers and online ads reached the same audience in order to keep the business top of mind and increase responses.

They targeted homeowners over 40 years old with annual incomes of $100,000 or more and home values of at least $300,000. Adams Landscape Design mailed 12,000 postcards total and split up the mailings over two months.

The Results

They generated $16,000 in revenue!

As a result, Adams Landscape Design generated 12 responses and converted 3 of them which amounted to $16,000 in revenue. Since they invested $5,347 on this campaign, their ROI amounts to 199%!

Adams Landscape Design is planning on launching more direct mail marketing campaigns in the future.

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