The Situation

Tri Coastal Landscaping is a family-owned business located in Conway, SC. They wanted to increase their annual revenue, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard that included the following features:

  • Pictures of beautiful landscapes the business has completed to help build trust
  • A special offer for $100 off a fertilization package or large installation
  • Facts about the business on the back of the card to help build credibility

Tri Coastal Landscaping mailed 8,000 of these postcards to residents in the local area. They used an Every Door Direct Mail list that targets every home in a specific zip code.

 

The Results

They generated $70,000 in revenue!

As a result, they received 15 responses and converted 10 of them. These new customers generated $70,000 in revenue. With an investment of $3,106 in this direct mail campaign, Tri Coastal Landscaping’s ROI amounts to 2,154%.

Since then, they have purchased another postcard marketing campaign and are looking forward to achieving even better results in the future!

CSID: 64383