Spring Green Lawn Care

The Situation

Spring Green Lawn Care is a landscaping company located in Auburn, GA. They wanted to sign up more clients in order to increase their annual revenue, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

• An offer for a free service
• A five-star review from a happy customer that helps increase trust with the prospect
• A list of benefits on the back of the card
• A photo of one of their staff members to help personalize their business

Spring Green Lawn Care mailed 30,000 postcards to their own list of contacts in the local area. They mailed the cards in increments of 10,000 cards every 2 weeks.

The Results

They generated $48,000 in revenue!

As a result, they received 65 responses and converted 20 of them, which generated $12,000 in revenue upfront. Since their customers typically keep services for 4 years, they expect to make $48,000 total from this new business.