The Situation

ADP Lawn Mowing & Property Maintenance is a lawn service and snow removal company in Rochester, NY. They wanted to book more jobs in their local area, so they reached out to PostcardMania for help with their marketing plan.

The Solution

PostcardMania designed a postcard that included the following features:

  • Photos of their snow removal services in action to get their message across quickly and clearly
  • A strong headline
  • A five-star review on the back of the card to help increase trust with the prospect
  • A list of benefits of using a local expert for their seasonal lawn needs

ADP Lawn Mowing & Property Maintenance mailed 4,724 postcards to businesses in the local area.

The Results

They generated $25,000 in revenue!

As a result, ADP Lawn Mowing & Property Maintenance received 12 responses and converted 2 of them. These 2 new customers generated $25,000. Since they invested $4,057 in this campaign, their ROI amounted to 516%.

Since completing this marketing campaign, this company has ordered another 15,000 postcards to continue their direct mail marketing.

CSID: 65214