The Situation

Amanda Bonilla is a Farmers Insurance Agent located in Tilton, Illinois. She wanted to bring in more leads and revenue, so she reached out to PostcardMania for help with her marketing.

The Solution

PostcardMania designed a 6.25 x 8.5 inch postcard that included the following features:

  • A QR code that when scanned goes to her website
  • A friendly and professional photo of Amanda that helps build trust with the recipient
  • An offer for a free insurance quote

Amanda mailed 2,503 cards to local residents. She used an Every Door Direct Mail campaign that delivers a postcard to every address in a specific area.

The Results

They generated $7,500 in revenue!

As a result, she received 6 responses and converted 3 of them, generating $7,500 in revenue. Since Amanda invested $1,818 in this campaign, she achieved an ROI of 313%.

CSID: 64705