Shelf Genie is a custom pull-shelf builder located in Atlanta, GA. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.
They decided on a postcard campaign that points out what their product could do for the recipient’s life. They follow the blueprint of other product postcards before it, highlighting the product’s features and benefits.
Shelf Genie’s postcard design used several important elements including:
Because Shelf Genie sells an organizational tool that are customized for every build, they needed to target homeowners instead of renters. So, their mailing list targeted the homeowners that the client picked out.
So far, they have made roughly $6,000 and are expecting another $10,000!
Shelf Genie received 3 responses from the 2 mailings they’ve done. 1 has converted into a sale, generating an immediate revenue of $6,000. They’re expecting to close the other 2 responses soon, which will bring in an additional $10,000! They have one more mailing to go! Future projected ROI of 790%!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home services businesses!