Z Family and Cosmetic Dentistry

The Situation

Z Family and Cosmetic Dentistry is a dental practice that offers dental care to patients and families. They wanted to attract more patients and grow their practice, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a custom postcard to help Z Family and Cosmetic Dentistry reach prospective patients in their area.

They mailed 30,000 postcards to a purchased resident/occupant mailing list that targeted households with an average income of $85,000 or more.

The postcards included

• Clear offers that encouraged immediate action
• A clear call to action with contact information
• A QR code that made reaching out as easy as can be
• A 5 star review and a written Google review for increased credibility
• A map showing where they can find the dental office near them.

By consistently mailing postcards to their target audience, Z Family and Cosmetic Dentistry was able to promote their services and encourage new patients to schedule appointments.

The Results

They generated $50,000 in revenue and an ROI of 242%!

As a result, they received 37 responses and converted all 37 of them into new patients, generating an estimated $50,000 in revenue! Since they invested $14,610 in this campaign, their ROI amounted to an impressive 242%!

Even better, with an average patient lifetime of at least 2 years, their estimated revenue could reach $100,000, increasing their ROI to 584%!

Z Family and Cosmetic Dentistry was so pleased with their results that they decided to launch another direct mail campaign and increase their mailing volume to 60,000 postcards!