The Situation
Dental Center of Aspen Hill is a dental office in Silver Spring, MD. They wanted to bring in more patients, so they reached out to PostcardMania for help.
The Solution
PostcardMania designed a 6 x 8.5 inch postcard that included the following features:
- Offers for a free exam, cleaning and x-rays
- A message in both English and Spanish to reach more people in the community
- An eye-catching photo of a young child smiling
- A five-star review on the back of the card
- A QR code that when scanned goes to their website
- A map of their office location
Dental Center of Aspen Hill mailed a total of 60,000 postcards on a monthly mailing schedule. Each mailing included about 5,000 cards and went to local residents in specific zip codes using an Every Door Direct Mail mailing list.
The Results
They generated $95,889 in revenue!
As a result, they have generated $95,889 in revenue. Since they invested $31,963 in this campain, thier return on investment is 200%.
Dental Center of Aspen is continuing their marketing and have ordered another 60,000 cards to keep their campaign rolling without interruption.
CSID: 55893